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售價:1159  |
我有去遍尋各大購物網站momo購物、yahoo奇摩購物、博客來、PChome線上購物、ibon mart搜尋優惠價格!要到處比價;尋找低價及可靠的網購地方!還有去各大拍賣網站RUTEN露天、YAHOO拍賣收集商品資料！網路價格隨時會調整,請以原網購平台資料為準！Consumer Behavior 等好久終於開賣了超讚的啦！ |
走過路過,千萬不要錯過！請參閱詳細商品資訊Consumer Behavior網路價格隨時會調整,請以原網購平台資料為準！網路購物EC是擋不住的趨勢,可以方便比價只要用功通常都能買到相對便宜的商品！Consumer Behavior該商品熱烈銷售中~ 避免向隅,欲購從速~GIBSON是我的好朋友,為人正直又有愛心;GIBSON他只會推荐好東西！ |
詳細資料ISBN：9789814336918 叢書系列：消費者行為 規格：平裝 / 672頁 / 21 X 14.8 X 1.5 CM / 普通級/ 單色印刷 / 初版 出版地：台灣 內容簡介 CONSUMER BEHAVIOR OFFERS A PRACTICAL APPROACH TO HELP STUDENTS APPLY CONSUMER BEHAVIOR PRINCIPLES TO THEIR STUDIES IN BUSINESS AND MARKETING. THIS MULTI-DISCIPLINARY FIELD CAN TEMPT BOTH STUDENTS AND INSTRUCTORS TO STRAY FROM THE BASIC BUSINESS PRINCIPLES THEY SHOULD TAKE AWAY FROM THE COURSE. THE AUTHORS KEEP STUDENTS FOCUSED ON CONSUMER DECISION MAKING AS IT APPLIES SPECIFICALLY TO AN OVERALL UNDERSTANDING OF BUSINESS THEORY AND PRACTICES THROUGH THE CDP (CONSUMER DECISION PROCESS) MODEL. THE BOOK SETS OUT TO EXPLORE WHY AS WELL AS HOW CONSUMERS MAKE SPECIFIC DECISIONS AND BEHAVE IN CERTAIN WAYS—WHAT MOTIVATES THEM, WHAT CAPTURES THEIR ATTENTION, AND WHAT RETAINS THEIR LOYALTY, TURNING “CUSTOMERS” INTO “FANS” OF AN ORGANIZATION.KEY FEATURES 1.CASE STUDIES: FIFTEEN CASE STUDIES OF RETAILING AND SERVICES COMPANIES FROM ASIA,EUROPE, AFRICA, AND THE UNITED STATES ARE INCLUDED IN THE TEXT. AMONG THEM, AMAZON AND FACEBOOK ARE TWO CASES THAT INTRODUCE STUDENTS TO CONSUMER BEHAVIOR ON THE INTERNET. 2.BAYESIAN ANALYSIS: THIS CONCEPT HAS BEEN AROUND FOR SEVERAL CENTURIES, BUT HAS RECENTLY GAINED WIDESPREAD INTEREST AMONG MARKETERS SO IT HAS BEEN INCLUDED IN CHAPTER 2, “CREATING CUSTOMER-CENTRIC ORGANIZATIONS”. 3.“BUYER BEWARE”: THIS FEATURE, FOUND IN ALL CHAPTERS, FOCUSES ON EDUCATING READERS ABOUT HOW TO BE BETTER CONSUMERS, AS WELL AS HOW TO DO A BETTER JOB IN ANALYZING AND INFLUENCING CONSUMER BEHAVIOR. 4.BRANDING: A WIDE COVERAGE OF BRAND STRATEGIES AND THE CREATION OF BRAND EQUITY ARE INCLUDED IN THE TEXT, INCLUDING THE STRATEGIES OF TURNING CUSTOMERS INTO “FANS.” THESE TOPICS ARE RECEIVING INCREASING ATTENTION AMONG MARKETERS. 作者簡介ROGER D. BLACKWELL 現職：FLORIDA INTERNATIONAL UNIVERSITYPAUL W. MINIARD 現職：FLORIDA INTERNATIONAL UNIVERSITYJAMES F. ENGEL 現職：EASTERN UNIVERSITYPAI DI-CHING 現職：TAMKANG UNIVERSITY, TAIWANNORJAYA MOHD. YASIN 現職：UNIVERSITI KEBANGSAAN MALAYSIAWAN JOORIA HOOD 現職：UNIVERSITI TEKNOLOGI MARA, MALAYSIA |
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資料來源：博客來
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